Blogging for business
04/10/07 13:57 Filed in: Modern
Internet
Today
I will discuss blogging for business, which is ironic
because it comes to you in the form of a blog.
Today
I will discuss blogging for business, which is ironic
because it comes to you in the form of a blog. The
whole issue of blogs is all very new to me, but as I
became more involved in the web I soon learned of the
extent blogs are being used and the role it plays on
the web. I feel a bit reserved to give my opinion on
this issue simply because of my lack of experience
with blogging. However, I feel that using blogs as a
marketing venture is perhaps not such a good idea
because of the casual nature that is often associated
with it. Blogs are sometimes viewed as a form of
diary writing, fan clubs or gossip columns that can
be written by anyone without any security of the
validity of its content. Granted, I realize that
there are plenty of other means of marketing that may
be equally as untrustworthy, but blogs can be posted
by people who could have absolutely no connection to
a particular product or service. In addition, blogs
are used for personal communication, and there are
many cases in which people trash talk one another and
engage in other unprofessional discussions. It is for
these reasons that I believe blogs should not be used
to market a business.
|